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Sántas

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For bespoke inquiries, contact zoe@houseofsantas.com

SÁNTAS | Launching 2027

World of Sántas

About Sántas

The Sántas atelier, located in New York City, is like no other. It is here that every jewel is designed, fabricated, set, and polished, all in-house. Unifying design and craftsmanship creates a process in which each jewel is treated as a work of art, rather than a product to be manufactured. This distinction remains remarkably rare in fine jewelry.

Devoted to exceptional craftsmanship, Sántas combines goldsmithing techniques dating back more than 6,000 years with distinctly contemporary methods. From the shaping and forming of precious metals to stone setting, engraving, and polishing, every stage of the process is carried out with intention and a dedication to technical mastery.

Each Sántas creation is the result of a lifelong dedication to mastering these specialized skills. Zoë is proud to be one of the few jewelry designers who also works at the bench, carrying the creative vision of each jewel through its entire physical realization. It is an increasingly rare model in fine jewelry, and rarer still for a woman to occupy both fields.

About Zoë

Zoë Ruzecki, founder of Sántas, is a first-generation Jewelry Designer and Goldsmith with over a decade of experience.

She first discovered the craft at just 10 years old after becoming captivated by a local jeweler working in the bay window of a shop in her hometown. Mesmerized by the process of soldering, polishing, and stone setting — the transformation of raw materials into something deeply personal and beautiful — she began studying under the jeweler and spent her summers and afternoons after school learning ancient goldsmithing techniques.

What began as childhood curiosity quickly evolved into a lifelong dedication to the craft.

Today, Zoë works from her private NYC jewelry studio where she runs her jewelry house, Sántas, named in honor of her grandmother and Greek heritage. She designs and makes each jewel in-house, making her one of the few women-owned fine jewelry brands operating with such a deeply hands-on and personalized approach. Her work is rooted in the belief that jewelry carries sentiment, symbolism, and human connection, reflecting the identity and stories of those who wear it.

At the intersection of artistry, individuality, and uncompromising craftsmanship, Sántas creates jewelry designed to carry individuality and enduring meaning, passed down for generations.

SÁNTAS | Handcrafted fine jewelry | Launching 2027 | Subscribe for occasional updates | Contact for bespoke inquires

zoe@houseofsantas.com
IG: @santasjewelry

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